Possible one of the most challenging aspects of being an out-sourced marketing solution for a company is being their social media and blog voice.
The challenge is to be a master of their voice when you may not be entirely masterful when it comes to your understanding of their product.
Here are some tips if you're looking for ways to excel in this space:
- Check out your competitors: How are they doing it? What's their format? Their voice? While you of course want your content to be unique to the brand you're representing, this can provide a good starting point.
- Ask questions: There's no harm in asking questions. You'd rather ask questions then get something wrong. With the support of a good team you should have no issue turning around strong content once your questions are answered.
- Go heavily visual when possible: If you go with a lot of pictures and less text you run less of a risk of getting something long. So if it's applicable to the brand you're representing try to go for posts that are photo heavy.
Those are just a few tips, but in the end nothing really replaces doing your homework and putting the work in.
If you want to represent the brand well you have to know as much as you can about the brand.